Covid-19 was the catalyst that forced millions of businesses worldwide to shift their operations online and offer more digital solutions, especially in the eCommerce sector. Still, many businesses struggle to keep up with the rapid technological advancements.
Besides the changes in how customers spend their money online, businesses discovered new ways to market and promote products cost-effectively via social media. For instance, Instagram is one of the most popular social media platforms, and the potential to grow your business there is captivating.
Of course, your business nature might find its footing better on other social media channels, but a strong online presence is always a big plus, regardless of the platform. However, the most well-established businesses use social media marketing in combination with other tactics to ensure success.
Build a community
Those that fully understand marketing know that it is a never-ending quest to find the best methods of reaching customers and keeping them engaged. With this goal in mind, marketers must keep up to date with new developments and trends so that they can stay relevant.
Many businesses tackle this topic the wrong way. Businesses that care just about sales push out content on a daily basis that doesn’t provide value to their followers. On the other hand, those that care about their TikTok, Facebook, or Instagram followers, keep track of the current trends, engage with their followers, and know the value of organic growth.
Your main goal needs to include gaining real followers that can become loyal customers over time. You might think that your content is not doing good if your post isn’t getting enough likes, but if the comment section is booming, that’s a telltale sign that your content strategy is successful.
Improve your customer service
It’s incredibly important to be available for your customers 24/7. Sometimes a problem might occur with your webpage and you must act fast. You can use your social media channels or your email to take care of all your customer services since it’s incredibly fast and effective.
Besides being fast it’s also private, which means that not everyone will know about a specific problem a customer had with your product or service.
Email marketing
Email marketing is one of the most important tactics to attract more customers. Many speculate that it’s losing its importance but that statement is probably made by inexperienced marketers. We all know that if you personalize your email marketing strategy, it will have chances to fire on all cylinders.
To craft the perfect email you must know what your potential customer wants and needs are. You might also consider investing in a CRM system that will allow you to keep track of all your leads.
After you specifically personalize the email for that individual, include a CTA and watch as your conversion rate rises.
Focus on your website
Your website is your digital storefront and for that reason, you will have to make the most of it. You can use your website for a variety of reasons including blogging, setting up a whole store, and interacting with your customers.
To make your website visible, you can hire a digital marketing agency that will optimize your website for search engines which will allow you to become easily discoverable online.
Freebies
Let’s face it, everyone loves free stuff. If you have a new line of products coming up, make sure that you send some to your most loyal customers. Besides making them happy, you can also benefit front this if they agree to review your product. This way, you will have an honest review about your products and on top of that a satisfied customer.
You can also run social media challenges where the winner will receive a package with special goodies from you. During the duration of these challenges, you can expect your following to rise significantly.
Final thoughts
Before you develop your marketing strategy, it’s important to see everything from customers’ perspectives. This incorporates how customers view your website, your social media persona, your content, and much more.
Besides creating valuable content and establishing your presence, engage with your followers on a daily basis to make them feel that they are not just potential customers, but a part of your brand’s community as well.
